Google launches Google Clips wireless smart camera

GaryPageau , , ,

Google has launched its $249.99 “life-blogging” camera, Google Clips, from its website. The camera automatically captures photos and videos, and uses AI learning and facial recognition to recognize important people. The camera is 50mm tall, has a 130-degree field of view lens and 16GB of storage. Connection is by Bluetooth, WiFi and USB-C connector.

According to Google, “Google Clips features Moment IQ, a machine learning algorithm that’s smart enough to recognize great expressions, lighting and framing.”

Google Clips follows in the footsteps of other attempts to create an always-on, unattended photography experience. Let’s hope Google has more success than the now-defunct Narrative Clip.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.